Media

Over 30,000 attendees and hundreds of exhibitors from 150 countries are expected to descend upon the Excel Centre in just a few weeks. Read on as we take a look at the hottest new things to expect at this year's upcoming event.

Following the companies failed appeal against the 35% Kenyan government tax, SportPesa has pulled out of its various Kenyan sponsorship deals.

There have been hundreds of new eSports sponsorship agreements secured over the past two years, and most of them have come from the IT/computer industry.

4 in 10 internet users reported watching the Euros on TV or online with close to 90% of Euro Viewers reported using another device while they watched the game.

Euro 2016 can be seen as a bookmaker’s dream and England’s results are far from an exception.

Exploding Kittens spent a lot of time in the limelight in 2015. When Matthew Inman, the creator of the online comic – ‘The Oatmeal’ wanted to launch a new game called ‘Exploding Kittens’, he set up a Kickstarter account asking for $10,000!

Originally, the stereotypical gamer was a young male. Then it all shifted and as social gaming took over, the stereotypical gamer was re-categorised as a middle aged, married female with 2 children. But then it all changed again. The reason for all the indecisiveness regarding the demographic of gamers is because nowadays, almost everyone has become a gamer of some sort.

The Australian Open is the first of four major Tennis Grand Slams and takes place annually during the last two weeks of January. In late October 2015, Tom Waterhouse, (William Hill Australia’s CEO) announced that they would be the first ever betting partner to sponsor the Australian Open. Here’s what Waterhouse had to say on the news:

Boyd Gaming is one of the leading corporations in casino entertainment.

The convergence of media and technology has had a significant impact on our everyday lives. It has unlocked incredible opportunities, transforming the way we communicate, entertain, work, socialize and most importantly, it has had a profound (but beneficial) impact on the way individuals game.